While many manufacturing brands have been accustomed to operating in the background, the modern business world demands a new and more strategic approach. In this article, we discuss the best practices for B2B manufacturing marketing that can elevate your brand and ensure your business doesn’t fall behind.
Separating from Competition With Branding
The impact of branding in manufacturing marketing cannot be overstated. A well-crafted brand image can project your business as larger, more professional, and trustworthy to your target audience.
Beyond logos, packaging, typography, and images branding also includes expectations, memories, stories, relationships, price, product quality, customer service, personality, and corporate responsibility. Your brand separates you from close competitors who may have similar qualities. It allows consumers to emotionally feel and visually see how you are different than your competition. It’s how we make everyday choices of whether to buy one product or service over another.
Being the “Expert” in Your Industry With Content Marketing
Drive free traffic to your B2B manufacturing website by creating videos and blogs that showcase your brand’s expertise. Addressing the questions and concerns of your target audience not only builds trust but also attracts new users to your website who may not have discovered you otherwise.
B2B Manufacturing Marketing Strategy
Tradeshow Marketing
If your company invests significantly in tradeshows, seize the opportunity to stand out.
At Monarkk, we provide tradeshow booth and clothing design services to our clients. Creating backdrops, tablecloths, clothing, and accessories merchandise designs to help our clients get noticed.
Additionally, we create tradeshow content for social media and website promotion, maximizing the impact of your investment.
Product Photography
When scrolling through endless products on Google, what makes you decide to click on one versus the other? The visuals. A good product photo can make a new customer come to your site and start browsing. A bad photo can completely deter a user from thinking your product is high quality.
Logo Design
If your logo hasn’t seen an update since 2010, it might be time for a refresh. Design has changed dramatically since the last time you revamped your brand, and it’s important you stay looking modern to attract business.
Don’t be afraid to modernize your logo, tagline, brand colors, font, and icon to stay current and generate new business.
Lead Generation
Lead generation has evolved beyond traditional methods. Explore opportunities from SEO-driven free leads, to paid ads on Google, and organic and paid social media. For B2B manufacturing companies, we recommend LinkedIn as a platform to explore.
Metric and Lead Reporting
Tracking leads and metrics is essential for optimizing B2B manufacturing marketing strategies. Identify the most effective channels and allocate resources accordingly. Whether it’s Google ads or LinkedIn, understanding your best ROI is key to success.
Case Studies: It’s All About the Social Proof
Customers value social proof. Leverage case studies to showcase positive experiences from existing clients. Demonstrating that your business consistently delivers exceptional service and high-quality products builds credibility and encourages potential customers to choose you.