Beyond logos, packaging, typography and images branding also includes expectations, memories, stories, relationships, price, product quality, customer service, personality, and corporate responsibility.
Your brand separates you from close competitors who may have similar qualities. It allows consumers to emotionally feel and visually see how you are different than your competition. It’s how we make every day choices of whether to buy one product or service over another.
Logo, style, photography, graphics, icons, patterns & texture, color, typography.
Key messages, unique selling propositions, “I believe” statements (mission statements), tone.
Stylesheets, guidelines on how to use your visual system.