5. Whenever Possible Use Urgency or Exclusivity
Marketing 101: Make the customer feel like they are missing out if they don’t click this email. Would you be more compelled to open an email titled “Your Fav Sweater Is Almost Sold Out!” Or “Shop Our Sweater Collection”? You would likely choose option 1.
6. Use Emotion To Your Advantage
There are many other emotions to play off of besides urgency or exclusivity in your subject lines. You can use fear, mystery, excitement, guilt, self-interest, scarcity, and so many more emotions to make people feel the need to open. Don’t be afraid to play on emotions when it comes to marketing.