Melissa Binstock
Meet Melissa Binstock, our Digital Marketing Intern!
Melissa is assisting with social media and analytics while lending her creativity and storytelling chops to a variety of marketing projects. With a B.A. in Communication and a minor in Sports Management from Grand Canyon University, she brings a background full of visual storytelling, campaign ideas, and event experience—plus a serious passion for sports and content creation.
Read on to get to know Melissa in her own words—how she found her way into marketing, what kinds of projects light her up, and her all-time favorite hobby that has nothing to do with work (spoiler: it involves concerts).
Learn more about Melissa in this employee Q&A Spotlight:
What’s your creative superpower?
I would say my creative superpower is storytelling and ideas
Tell us about your background in marketing, design, or content creation?
In high school, I worked on the yearbook and was involved in every category there was. I had a love for photography and capturing moments—whether it was sports, theater, or “best dressed.” In college, I took a bit of a step back until I realized I wanted to make a career out of capturing those moments. My Communication degree coursework was complemented by a concentration in Sports Marketing, including social media, graphic design and photography and I had opportunities to take photos at professional sports events, shoot senior pictures, and create campaigns that were actually brought to life. Now I’m creating my own content and finding ways to create it for others!
What previous roles shaped your skills?
Recently, I’ve learned about video editing and AI voiceovers through one of my current roles in education, where I create resource videos for teachers. I also learned how to manage a sports organization during my time at i9 Sports. When it comes to photography, I’ve picked up a lot through trial and error, but I’ve also taken some classes and attended seminars to sharpen my skills.
Where did you go to college and what was your degree?
Grand Canyon University in Phoenix, AZ
B.A in Communication with a minor in Sports Management
What types of projects do you love working on the most?
I love collaborating on campaign projects and I love any sort of event planning
How do you like to collaborate with a team?
I would say I am an ideas person and an organizer!
What is your biggest strength at work?
I am a hard worker and I don’t like to half-ass things. I also keep a pretty positive attitude
What’s your favorite way to get inspired when you hit a creative block?
I like to look for inspiration in others. Collaborating and bouncing ideas around helps me. As well as just taking a second to focus on something else and coming back later once my brain isn’t mush
If you could design for or market any brand in the world, who would it be and why?
Probably any professional sports team, or sports brand like Nike! I am just so passionate about sports and the community that surrounds it and I want to create designs or campaigns that will bring people closer to world of sports!
What’s one fun fact about you that has nothing to do with work?
A fun fact about me is that I am a HUGE Jonas Brothers fan! I have seen them 10 times in my life and I just love going to concerts in general! I have seen over 50 artists live!
What is your favorite hobby?
My favorite hobby is probably baking or watching movies. I also love to travel and want to see as much of the world as I can